Brand Development

ART 420
Thursday 11:25 am- 2:25 pm
Spellman Hall 115

Through directed projects students examine principles of marketing, branding and corporate identity design. Students design consumer labels, logos, letterhead, packages, and other elements of corporate identity design including web presence. Business and contemporary design theories as well as how they relate to relevant social theories is included.

syllabus

check your grades

research wiki


READINGS

week 1 reading


PROJECT RESOURCES

Logo design process
More logo design process
Evolution of famous logos

Branding Project Specs
Brand Book Examples
Brand Book Tips

Stationary Sizing
Envelope Sizing
Identity Designed blog
Business card inspiration
More business card inspiration


PROJECT EXAMPLES